Keep it Simple: Constructive Messaging Notes for Kirsch, Malone, McCullough, and Others
From the Cheap Seats, Some Messaging Suggestions
One, two, three, four…(blank)
Did you fill in the blank? In your mind?
I bet you did.
I led you to a conclusion. You did the rest. And because you did the work, you will remember the (blank) more than if I spelled it out, or…counted it out in this case.
I have strong data that suggests that five will follow four in that sequence.
Likewise if I simply point o…